For the Seahawks Wrapped 2025 campaign — the team's first-ever year-end recap — I led art and creative direction for the rollout on the Seahawks app. I partnered with the platforms team during the final stretch of the 2024 season to bring the vision to life, creating a bold, nostalgic visual system that celebrated top moments, fan culture, and season-defining storylines. The result: a fresh, engaging experience that reconnected fans and laid the foundation for Seahawks Wrapped as an annual tradition.
Art Direction
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Art Direction ⇢
Seahawks Wrapped was built to celebrate 12s — a love letter to the moments that defined our year together
App Integration
Built with UX in mind — designed every screen with storytelling and user flow in focus.
Collaboration
Built with UX in mind — designed every screen with storytelling and user flow in focus.
Execution
Oversaw creative from concept to rollout — ensuring consistency, clarity, and impact across every screen.