In a unique dual role, I participated in both the Graphic Design III and CAS marketing classes to develop MYDU+, an app designed to enhance the student experience at Dominican University. This project was a rare opportunity, as I contributed to both the marketing and design teams. The marketing class focused on creating a product and real-world campaign strategies, while the design team, which I was also part of, brought the vision to life through branding, logo design, and marketing assets. My involvement on both sides provided me with a comprehensive understanding of the project, culminating in a final presentation that showcased the app's potential impact.