Chicago Cubs – Spring Training 2025 Card Series
For the Cubs’ 2025 Spring Training campaign, I designed a 42-card visual series focused on energy, consistency, and versatility. The goal was to elevate the fan experience through clean, bold layouts rooted in team heritage.
Key Contributions:
Creative Direction: Combined retro inspiration with modern design language — referencing 1980s jersey stripes, Chicago iconography, and classic field geometry (home plates, diamond patterns).
Collaboration & Iteration: Implemented extensive feedback from Cubs’ senior design team — including typography swaps, color adjustments, layout refinements, and scalability for future use.
Production Ready: Delivered print-optimized, CMYK files with simplified texture overlays for future adaptability by other designers or charitable teams.
Visual Cohesion: Maintained consistency across all 42 cards while allowing space for player individuality and storytelling.
Scope: 42 custom-designed player and promotional cards
Role: Lead Designer
Tools: Illustrator, Photoshop
